e-Commerce Strategy & Research
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e-Commerce Strategy & Research |
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Services On-Location Interviews Remote User Testing Video Diaries Competitor UX Audits UX Strategy Customer Personas |
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Video Diaries |
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| Retail UX has pioneered technology-assisted shopping research methods that capture customers in their natural environment, where they search, compare, and make decisions. In the video diary method, customers use pocket camcorders and a video diary guide to document their personal shopping habits. The resulting video diaries are a close-up, personal window into how customers use web, mobile and in-store technology to accomplish real-life shopping tasks.
Video diaries are a powerful method for discovering insights and new opportunities to meet shoppers' rapidly evolving needs and preferences. Our video diary protocols are carefully formulated to ensure that the data customers are providing in their videos is the data needed to make complex design decisions. Video diary highlights have been a hit with executives, who find the personal window into the world of customers both envigorating and enlightening, as customers candidly discuss their needs and wants with respect to technology-based shopping. The insights communicated in this way have a lot of staying power as the program matures. For our clients, developing a comprehensive omnichannel UX strategy is a fast-moving target that will continue to accelerate. But Retail UX video diaries provide a rich set of data and findings to help them set priorities and make decisions about complex digital design programs. |
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Phone: (706) 254-1589 | Email: info@RetailUX.com | Youtube Channel: http://www.youtube.com/retailux |
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Copyright RetailUX 2002 through 2012, All rights reserved. |
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