e-Commerce Strategy & Research
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e-Commerce Strategy & Research |
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Services On-Location Interviews Remote User Testing Video Diaries Competitor UX Audits UX Strategy Customer Personas |
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UX Strategy |
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| UX Strategy is the marriage of business strategy and user experience design, as applied to the expanding array of digital customer touchpoints, such as web sites, mobile phones, iPads, interactive kiosks, digital signage, etc. Retail UX helps clients create a design roadmap that is based on a solid rationale, supported by quantitative and qualitative data. Retail UX uses a combination of processes and practices to produce a UX Strategy.
Before formulating a UX strategy, we fully examine the business context that the user experience is to support. We review business strategy documents and plans to develop a complete picture of our clients' business goals and direction. We assess the technology capabilities of our clients in terms of the user experience features that they are prepared to release. We also analyze the competitive environment to understand the latest user experience feature sets within our clients market sector and merchandise categories. Once we understand the business context, we conduct user research to fill any gaps in our understanding of customer behavior. We interview customers in their homes and in stores to determine customer needs, wants and expectations in a changing retail environment. We structure ethnographic and video diary studies to get an inside look at evolving consumer behaviors across shopping channels. We formulate behavioral segments (Personas) to illustrate patterns and to create predictive models. We corroborate qualitative data using web analytics and other quantitative data sources. The end result of a UX Strategy engagement is a prioritized set of user experience features that map directly to a company's business objectives, and a road map that plans out the release of these features over a period of one to three years. |
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Phone: (706) 254-1589 | Email: info@RetailUX.com | Youtube Channel: http://www.youtube.com/retailux |
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Copyright RetailUX 2002 through 2012, All rights reserved. |
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