e-Commerce Strategy & Research
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e-Commerce Strategy & Research |
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Services On Location Interviews Remote User Testing Video Diaries Competitor UX Audits UX Strategy Customer Personas |
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On Location Customer Interviews |
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| Behind every web site interaction, behind every click on a business-oriented web site, is a real-life setting. That setting, or context, encompasses both obvious and hidden factors that cause users to select one path over another, or one product over another. Retail UX conducts in-depth interviews wherever customers use technology to shop, whether in their homes, in stores, or on the go.
Our unique ethnographic research approach helps web design teams understand the real life context that drives online behavior and needs. Customers are "in the zone" that our commercial partners have created, so they are able to respond more realistically than in other settings. An understanding of the motivations and needs associated with these situations are essential to design innovation, that is, a leap ahead in design rather than incremental changes to an existing design. On location interviews are easy to combine interview with other methods of research to provide a more complete set of insights about customer behavior across channels. Such additional methods could include in-home product inventories, shop along in a retail outlet, observation of store associates and customers, observation of consumers in public or private spaces to note behavior patterns, collection of artifacts from an employee or consumer context. Once the interviews are completed, we code them by assigning tags or descriptors to chunks of thematically related text, formulate overarching themes and findings, and finally, generate recommendations about the design of multichannel tools to meet customer needs as revealed in the data. |
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Phone: (706) 254-1589 | Email: info@RetailUX.com | Youtube Channel: http://www.youtube.com/retailux |
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Copyright RetailUX 2002 through 2012, All rights reserved. |
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