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  Digital Ethnography & Social Media Analysis      
  Millions of people are generating personal stories online, many of which are relevant to product and service design strategy. Usography has developed its Digital Ethnography practice to analyze social media data to generate insights for design strategy and direction. Usography also deploys the latest digital media devices so customers can record personal data in webcam diaries, Skype, friend videos, and blog check-ins.    
           
           
           
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