Recent Usography participants
   

Usography provides user research and design strategy services to a broad range of companies. We test existing designs to find the points of friction that users encounter as they try to accomplish their goals. We also conduct interviews, surveys, focus groups, and primary field research to develop a strategy for new design work, from e-commerce web sites to retail experiences, from corporate portals to point of display kiosks, from handheld devices to web applications. We analyze and interpret web analytics to find the usage characteristics of high-frequency, high-value user segments.

Our services include:

User Interviews and Focus Groups

Survey Preparation and Analysis

Video Ethnography

Web Analytics

User Testing

Design Assessments

CLIENTS

Usography works with small and large businesses to better understand the behaviors and needs of users. Some of the better known companies that Usography has completed projects for include:



"Usography developed a top-notch, quantitative methodology that gave us feedback we could actually use to improve our Web site. There is art and science in their work. We found them to be well qualified, easy to work with, and highly professional."

Leslie Schworm
Manager, Marketing Comm.
Georgia-Pacific Building Products



PAPERS & PRESENTATIONS

Increasing Portal Adoption Through User Scenarios
Intranet Journal

Kiosk Strategies Based on Customer Purchase Processes
(299 kb)

User Interface Design Strategy for the Cox Enterprises Portal
Intranet Journal

Delta Air Lines: Understanding the Information Needs of Flight Attendants
(44 kb)

Improving the Usability of Career Web Sites
(161 kb)

Scenario/Persona: How a Detail-Oriented Person Buys Personal Technology
(76 kb)